To commemorate OMEGA’s long standing partnership with the Olympic Games, the Miami Design District boutique has been transformed into a special venue, celebrating the spirit of the iconic sporting event. OMEGA has been the Official Timekeeper of the Olympic Games since 1932, and will serve in the role for the 29th time when the competition begins on July 23rd in Japan. Visitors to the boutique in Miami will now have unique access to the occasion through a litany of pop ups and displays.
The boutique provides an experiential view of “A Journey Through Time” – an exhibit showcasing OMEGA’s history of timekeeping excellence and relentless pursuit of innovative technology. Upon entering the boutique, visitors are greeted with an abstract display of an original OMEGA starting block before being treated to an underwater view of a swimming race in progress, with sounds from the pool creating a sensory event in the boutique’s elevator.
The second floor of the boutique features an immersive experience for visitors to learn about OMEGA’s role as Official Timekeeper, through an array of unique installations that tell the story of their 89 year long history of timekeeping. One such installation is the Vintage Timepiece Exhibition, which includes one of the first starting pistols used by OMEGA.
There are also a few eye-catching moments for customers beyond the boutique too. These athlete-inspired surprises will be seen throughout the district, as OMEGA highlights its passion for sport in a truly fun way.
The activation will run through until August 29th, giving visitors front row access to this exciting moment in Olympic Games history.