Shalini Vadhera, founder of Power Beauty Living (PBL), a newly established 501c3 non-profit organization, proudly announced its launch and the unveiling of the groundbreaking campaign, “We Don’t Pass Judgement, We Pass The Baton” at a special event held on December 7, 2023. The transformative initiative, in collaboration with the revolutionary beauty brand Ready Set Jet, aims to power up women’s beauty, business, and achieve balance in their lives.
The glamorous launch event, held at a private mansion in the heart of Beverly Hills, brought together top global thought leaders, celebrities, media, influencers and advocates for an evening dedicated to celebrating women’s empowerment.
The campaign kicked off with a star-studded event, featuring keynote speakers, including Francesca Cartier Brickell. The best-selling author of ‘The Cartiers: The Untold Story of The Family Behind The Jewelry Empire’ also took part in a special book signing for guests, who also enjoyed a display of rarely seen jewels from the Cartier empire.
A symbolic baton-passing ceremony to the event’s junior hostesses was a highlight of the evening. Attendees had the opportunity to immerse themselves in the ethos of Power Beauty Living and Ready Set Jet, leaving with a renewed sense of purpose and connection.
Ready Set Jet’s Beauty Batons, a one-of-a-kind creation, serve as the emblem for women to “pass the baton” to each other. Each Beauty Baton is a testament to the strength, resilience, and unity of women around the globe.
Power Beauty Living founder, Shalini Vadhera said, “Power Beauty Living is not just an organization; it’s a movement. We believe in the power of unity, and ‘We Don’t Pass Judgement, We Pass The Baton’ is a call to action for women to lift each other up.”
Joining Vadhera and Tony Potts, co-founder Ready Set Jet, on the “Evening of Elegant Empowerment” were Carol Woolton (British Vogue Style Editor and Board Member of The Prince’s Trust), USA Olympic Team athletes Samantha Bosco (two-time Paralympic bronze medalist) and Colleen Quigley, E! founder Larry Namer, Natasha Graziano, Sofia Milos, Jesse Draper, Sophia Amarosa, Consul General of Croatia in LA Renee Pea, Larry Kasanoff (Mortal Kombat, Terminator), Kavi Ramachandran Ladnier (CSI: Los Angeles), Kapil Talwalkar (Zoe’s Extraordinary Playlist), Grammy-winning artist Paulina Aguirre, Reilly Smedley (Survivor), Randal Kleiser (director, Grease), Vincent De Paul, Gülseven Yilmaz, Google executive/board member PBL Yogesh Kalley, and others.
Vadhera added, “Collaborating with Ready Set Jet adds a layer of beauty and symbolism to our mission. The Beauty Batons are not just symbols; they are instruments of empowerment and mentorship, urging women to stand united and rise together.”
“The mission of Power Beauty Living resonates deeply and we’re all proud to be a part of this movement of women raising up other women worldwide. The inspiring stories of impact as lives are transformed through beauty, education, financial empowerment and community motivate us all to support and advance this meaningful work. We invite you to join us in celebration and to use this opportunity to find new ways to uplift the women in your community, locally and globally while we unite together behind Shalini and the Power Beauty Living initiative,” commented Elisa Miller-Out of Chloe Capital, on behalf of entire host committee.
The event host committee included Rajul Kadakia (Tech Girl), Sallie Krawcheck (Ellevest), Sarah Chen Spellings (Beyond The Billion), Tracy Holland (Inner Fifth), Elisa Miller-Out (Chloe Capital), Jaclynn Brennan (Fyli), and Jaclyn Johnson (Cherub), along with event committee members Veronica Pranzo, Tony Potts and Nicole Muj.
Event sponsors included Ready Set Jet Beauty, JP Morgan, US Olympic Committee, Tech Girl, Aeró, Veronica Pranzo Events and Kultura PR International. Beverage sponsors included Diago Brands, 1.0.1 Vodka, 21 Seeds Tequila, Rarecat Champagne, Teneral Cellars, Cardinal du Four Armagnac, and Charles & Company. Guest received gift bags sponsored by My CBD, Sacred Beauty, Chok Chok Sin, Purely B, BIONOVA and My Jewelry Repair. Four Seasons Maui donated a luxury vacation package for the event’s silent auction.
About Power Beauty Living – Power Beauty Living is a 501c3 non-profit organization dedicated to empowering women to thrive in business, beauty, and life. Through community support, education, and empowerment initiatives, Power Beauty Living aims to create a global movement of strong, confident, and balanced women. www.powerbeautyliving.org
About Ready Set Jet – Ready Set Jet is a groundbreaking beauty brand that goes beyond cosmetics, inspiring women to be their best selves. The Beauty Batons, a unique creation by Ready Set Jet, symbolize the strength and unity of women, encouraging them to “pass the baton” and rise together. www.readysetjetofficial.com
Photos: Tshombe Sampson