Hollywood’s awards season reached a fever pitch as Oscar nominees, presenters, past winners, and A-list talent gathered at The Maybourne Beverly Hills for GBK Brand Bar’s 20th Anniversary Awards Luxury Lounge—an exclusive showcase of the season’s most coveted brands and experiences.
The star-studded affair welcomed an impressive roster of nominees, including Sinners Best Supporting Actress nominee Wunmi Mosaku and Best Supporting Actor nominee Delroy Lindo, alongside cast members Omar Benson Miller and Andrene Ward-Hammond. Best Song nominee Nicolas Pike joined fellow nominees Chris Lavis, Nicole Nelson, Jonah Lees, Maciek Szczerbowski, Alisa Payne, Nikon Kwantu, James Dean, Geeta Gandbhir, Lee Knight, Sam A. Davis, John Kelly, and Andrew Freeman. Talent from nominated films, including Aidan Delbis (Bugonia) and Callie Schuttera (Weapons), mingled with notable guests such as Mira Sorvino, John Carroll Lynch, Cheri Oteri, Lela Rochon, Tiffany Haddish, David Alan Grier, Adina Porter, Monet X Change, Lynn Whitfield, Nadine Bhabha, and stars of the hit series The Pitt, including Brandon Mendez Homer, Alexandra Metz, and Lucas Iverson.
Among the standout activations, InBody, a global leader in body composition technology, delivered advanced health insights through professional-grade analysis, while Nuropod by Parasym introduced its clinically studied wearable neuromodulation system designed to calm the nervous system and enhance performance. Paul Peters Collective brought a motivational dimension, with bestselling author Paul Peters sharing insights on leadership and personal transformation.
A strong focus on personal development carried throughout the lounge. Anagha Deshmukh engaged guests with detailed handwriting analysis revealing personality traits and behavioral patterns, while LLUXXALL School of Communication and Professional Etiquette founder Alla Kesser Gross elevated guests’ presence through her signature training and books Graceful Femininity Playbook and Art de la Table: The Hosting Playbook.
The experience was further elevated by a curated mix of wellness, technology, and lifestyle partners. Better U introduced its next-generation telehealth platform integrating holistic psychiatry and functional medicine, while ibreo—powered by Breo’s award-winning portable massage technology—offered sleek, design-forward devices focused on everyday relaxation and recovery.
“Oscars weekend is one of the busiest times in entertainment, and moments of relaxation can make a meaningful difference,” said Charles Zhai, Marketing Director at ibreo. “We’re excited to introduce our wellness technology to new audiences in Los Angeles and show how portable massage can support everyday comfort and recovery.”
In the tech space, DMOOSTER showcased its trend-forward audio devices—blending performance with bold, design-driven aesthetics, while Even Realities introduced its AI-powered smart eyewear featuring real-time language translation.
Culinary and beverage partners added to the indulgent atmosphere, with Ike’s Love & Sandwiches serving fan favorites and Fillings NYC offering its signature “Pie Minis.” Guests enjoyed exceptional wines from Shafer Vineyards, while Seasoned Straws infused cocktails and mocktails with playful flavor. Fellow Products elevated the coffee experience with its precision-engineered Stagg EKG kettle.
Fashion and design brands brought a stylish edge to the lounge. Shady Lady presented luxury hats designed specifically for women, Glory Jewelry gifted limited-edition butterfly-inspired pieces, and Milena Los Angeles showcased eco-conscious, bespoke scented candles. Vybe-it introduced innovative lip wellness, while Chroma Elite Paint inspired guests through its “Transformation Through Color” philosophy.
Additional partners included Action Takers Publishing, offering guests the opportunity to transform personal stories into professionally published works, and Mercedesmusic.com, featuring Mercedes Ganon’s memoir How to Survive a Knockout. Luxury travel partner Sailrock South Caicos provided a glimpse into its award-winning private peninsula resort.
DJ ROSÉ set the tone throughout the event with a dynamic mix of elevated lounge beats and celebratory anthems.
Philanthropy remained central to the GBK Brand Bar mission, supporting organizations including The Innocence Center, Goodwill India, and Critical Breakdown. Since 2002, CEO Gavin Keilly has helped raise and secure over $10 million for more than 50 charitable organizations.
Featured photo: Tiffany Haddish | Photo courtesy of ibreo.
