On Saturday, July 13, 2019, Concern Foundation for Cancer Research held its 45th Annual Block Party on the backlot of Paramount Studios in Hollywood featuring multiple stages of live entertainment, casino style games, live and silent auctions, and food, desserts and beverages from over 70 of Los Angeles’ best restaurants and caterers.
The theme of this year’s event was California Dreaming to Conquer Cancer, hosting approximately 4,000 guests. The highly anticipated annual event successfully raised $1.8 million for cancer research through ticket sales, donations and bids on auction items.
2019 marked Concern’s 45th Annual Block Party and since its inception, the organization has raised over $68 Million Dollars in salary support to 800 gifted cancer scientists studying cancer. This year, in honor of their lifetime of contribution and efforts in support of the Concern Foundation, Judy Carroll, Lexy and John Carroll and their family were awarded with the Lifetime of Giving Award, presented by Concern’s president Dereck Alpert. CBS radio’s Frank Mottek once again emceed the event.
The backlot streets were filled with over 70 food and beverage vendors including notable classics such as Vibrato Grill + Jazz, Ocean Prime Beverly Hills, The Grill on the Alley, Fogo de Chao, The Urban Oven, Oak Smoke BBQ, STK Los Angeles, Button Mash, La Boheme, Bertha Mae’s Brownie Company, Mykie’s, Buzz Bar, DeLuscious Cookies & Milk, Maria’s Italian Kitchen, Porta Via, Stonefire Grill, Bar Hayama, El Floridita Cuban Supper Club, Giacomino Drago Group of Restaurants, Gyu-Kaku, Jayde’s Market, Micoo Mochi Ice Cream, Wurstküche, Factor’s Famous Deli, Dulan’s on Crenshaw Soul Food, and Pink’s Famous Hot Dogs just to name a few. This year’s event also featured The Garagiste Festival Micro-Winery Tastings area, Nuda Tequila, Tito’s Handmade Vodka, Asahi Beer U.S.A., Weaver’s Coffee & Tea, Humboldt Distillery, Buzz Box, Reed’s Ginger Brews, The Macallan, COKE Products and Dulce Vida Tequila. Plenty of musical and interactive entertainment were held on multiple stages featuring the Tom Nolan Band, D’ City Sound with MC Dwayne, Paul McDonald Group and The MudBug Brass Band. Other event highlights included limited edition poster giveaways sponsored by A Good Print, Island Ink airbrushed tattoos, Foto Spark services, Vita Perfetta creative experiences, spa services provided by Beauty Bus Foundation and a Ferris Wheel which guests enjoyed throughout the night.
For the 15th year in a row, Los Angeles Magazine has been Concern Foundation’s media partner and has donated nearly $350,000 the foundation. This year the publication’s “The Best of LA 2019®” on Los Angeles Magazine’s street featured a lounge furnished by Mitchell Gold + Bob Williams, with photo booths by INFINITI, treats and beverages from ArcLight Cinemas, Seedlip, and Don Francisco’s Coffee, DJ dancing, and much more.
Photos Courtesy of EF PR.